You may also discover that your recipients are visiting your website but never purchasing from you. That often means your email content isn’t compelling enough for recipients to want to buy from you. The best way to handle this problem is by incorporating a limited time offer or even a promo code. You could also experiment with different CTAs to identify one that will significantly improve your conversion rate.

If you notice your unsubscribe rate is steadily increasing, then you need to find ways to bring it down. You can start by revising your welcome emails to make them more compelling. Make your subject lines precise and catchy. Make your new subscribers feel special by providing them with discounts and exclusive content. Another crucial aspect of your email marketing campaign worth tracking and improving is the forward/share rate.