The images you incorporate into the email could be informed by the location or any other attribute associated with that specific customer segment. Be sure to invest in great services for your email marketing so you can organize your subscriber list, send personalized content on time, and perform other valuable tasks required to make your marketing efforts successful.

Monitoring campaign success provides you with useful insights for improving future campaigns. For example, if you discover your CTR is under-performing, you could perform A/B tests on different subject lines to identify the best format to improve CTR among your subscribers.