Studies have shown that personalized emails provide six times greater transaction rates compared to emails that lack any personalization. Other statistics show click-through rates (CTRs) and conversion rates increase by 14 percent and 10 percent respectively when subscribers interact with personalized email content.

Personalizing email content requires more than just adding the name of the subscriber to the content. It involves tailoring the content to resonate with the recipient. For instance, you can use your customer’s previous purchases to come up with tailored content. You can also personalize location imagery.