In fact, data on Campaign Monitor shows that segmented campaigns result in a 760% increase in revenue.

Segmenting your subscribers enables you to send the appropriate amount of email. This helps you keep your email-averse subscribers from unsubscribing early while engaging your loyal subscribers adequately. Segmentation also allows you to improve your sending frequency.

Identify your most engaged and dedicated subscribers and then isolate them in a section of your list. You can then keep them engaged by sending them more emails without offending other subscribers in your email list.

Although most marketers know the value of personalization, many don’t give it the seriousness it deserves. Personalized content is one of the most reliable ways to improve the effectiveness of email marketing.