* If you have an eCommerce site, you can create a special offer whereby a visitor provides an email address and they get a coupon in return.

* Contribute regularly on Quora and include a link to your website in each of your posts.

* Incorporate sharing buttons into your thank you page, your lead magnets, and even your email signature so that your current subscribers can get the word out there for you.

Segmenting your subscribers involves placing your recipients into thoughtfully organized lists. Some of the parameters that you should consider when creating these lists include demographics, subscriber status, psychographics, or products purchased. Once you segment your subscribers, it’ll be easier for you to tailor your content to suit their unique needs. In turn, you’ll enjoy enhanced conversion rates.