Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 percent, which is four times higher than that of direct mail.

When it comes to value, hosts of studies have established that businesses earn $44 for every $1 they invest in email marketing. But even after spending heavily on email marketing, you may still fail to reap its full benefits. This is why this guide will discuss 5 tips to improve your email marketing to help you exploit its full potential.

You must keep increasing the number of subscribers that consume your content. If you fail to recruit new subscribers continuously, your current recipient may stop consuming your content or unsubscribe from your email list altogether and your campaign will promptly switch from being active to stagnant. And once your campaign becomes stagnant, you’ll see a sharp decline in your sales volume and profit margins. So it’s wise to keep on building your subscriber list.