My buddy Peter Shankman stated to me final week, “What we do for our colleagues and clients in the next three weeks will drive most of our personal growth and success for the next three years.” A lot of my enterprise revolves round communication, public relations and creating messaging and positioning for manufacturers and other people. Now’s the time we’d like to use our human tone and emotion. We will do that by main our enterprise communication plans internally and externally with three core values: empathy, readability and repair.

Empathy is completely different from sympathy. As Carrie Bobb, President of Carrie Bobb & Co, stated in an interview last fall, “During extremely difficult situations or in the midst of managing a crisis, it is critical to have empathy. Not just express empathy, actually have it. There is a difference. Often in large corporations, there are so many people involved in the messaging itself that the heart can get lost in translation. Employees want to be heard and understood, and they can tell the difference between a manager expressing the message the company wants to deliver and a manager actually expressing they care for the individual.”