We’ve been advised to not combine enterprise and private issues, however in instances of disaster — and crisis management — enterprise wants to get private. I trademarked the time period “public relation(ship)s” as a result of I’ve all the time coached, taught and built a business round relationships — private ones, actual ones, and particularly ones wherein you care concerning the individuals you’re employed with and encompass your self with. The muse is to deal with individuals like human beings and never transactions.