Kenya on Thursday said it had launched a year-long marketing communication strategy to help boost the country’s horticultural exports in order to achieve a 10 percent export growth in 2020-2021 period.

The Kenya Export Promotion and Branding Agency (KEPROBA), which launched the strategy with stakeholders, said the strategy will target horticultural exports in China, EU, Britain, Australia, United Arab Emirates, Russia and the U. S.

Wilfred Marube, CEO, KEPROBA said the Integrated Marketing Communication Strategy (IMC) between the agency and horticultural sector will work towards achieving a coordinated communication program that is customer-focused and consistent towards achieving a competitive advantage for the horticultural produce.