Technology is not only constantly changing and evolving, but so too is the way customers and consumers respond to it. As a result, the strategies of digital marketers must continually adapt. We have seen this in recent years with changes in SEO strategy and changes in consumer behavior, especially with regards to social media usage. In this article, we look at the ways popular technologies, such as SMS marketing, are rising to the forefront of marketing campaigns to become some of the top strategies.

SEO is changing with more users than ever embracing voice search as a means of navigating the internet. This has an effect on the keywords used in the SEO strategy and how they are integrated into content. If you wanted to find this article with a text search, you should be able to input ‘digital marketing,’ but voice search is more conversational. It might sound like ‘Siri, what are the best digital marketing strategies for 2020.’ Consider optimizing your SEO for voice-friendly search terms that focus more on long-tail keywords.

Artificial Intelligence is revolutionizing the way digital marketing operates. More processes than ever before are becoming automated thanks to improved AI technology. AI algorithms and analytic data can harness huge amounts of customer information that is then used for email marketing and targeted advertising. Moving into the world of post-2020, there is far more personalization in digital marketing than ever before; this trend is likely to continue and become more popular with customers and brands.

The trend of digital detoxing is definitely something that digital marketers need to be aware of when developing their strategies. Around 56% of Americans between the ages of 18 to 23 are interested in the idea of using less social media and spending arranged periods offline. This means that strategies heavily reliant on social media need to diversify into email marketing, PPC, and targeted advertising. It also means the campaigns themselves need to be conducted with this in mind; support for their digital detox efforts will be more appealing.

Generating new leads along with customer retention strategies, is the main goal of most brands, and what better way to do this than with SMS Marketing. Over 5 billion people worldwide own and use smartphones every day, and it’s estimated that SMS messages are read within 3 minutes of being sent; this is excellent news for marketers who want to diversify their digital channels and reach more customers faster – FireText offers the perfect platform for your business to start sending out your Bulk SMS campaigns.

The world of influencer marketing is also changing as consumers embrace this form of advertising more and more. The old way of advertising many products on the same website, blog, or YouTube channel is making way for a more focused approach. One influencer, one brand, seems to be the recipe. As this advertising channel gains more ground, the costs involved also drop; you no longer need to target an A-list celebrity instead of looking for Micro-influencers with a dedicated following.