Google introduced at the moment they may start requiring documentation of person identification and geographic location for advertisers.

The brand new coverage is tied to their 2018 coverage replace requiring identification verification for political ads.

Necessities for Advertisers

The verification program will embody:

This system will begin within the U.S. and roll out globally, with Google noting they consider it’s going to take a number of years to full verification for the whole advert ecosystem.

Sure industries will probably be prioritized within the phased roll out, and will probably be notified accordingly. They are going to have 30 days to submit the required verification upon receiving discover it’s required.