When to invest more money in marketing

Should you invest more money into marketing? You’re probably thinking, “All marketing does is spend money.” Contrary to popular belief, marketing is more than the “make it pretty” department and it requires strategic investments.( if you are like many executives out there,********************)
There tend to be a signs that are few’s time for the company to invest in marketing.
1. Competitors begins to out rank you
What ranking means in this instance is just how your business executes among your competition on engines like google. Below your competitors in search results, it could mean that they are investing in SEO if you’re finding yourself. They could be hiring content experts to create superior copy or investing in PPC advertising in conjunction with a better keyword strategy that is targeting. Regardless of if this really isn’t the way it is, you are able to back get your rank by concentrating your investments on content marketing and SEO services.