Are you struggling to observe the affect of your Facebook advertisements? Questioning which Facebook attribution mannequin to use?

On this article, you’ll uncover seven totally different Facebook advert attribution fashions to assess your campaigns’ efficiency.

About Facebook Attribution Fashions

The Facebook attribution instrument provides you insights into your customers’ purchasing journey and the roles of various touchpoints alongside the conversion path. This data will help you determine potential tweaks you may make to optimize the advertisements you’re working.

Facebook permits you to select which metrics and touchpoints you need to think about when taking a look at ad performance. As soon as you recognize what you’re on the lookout for, you possibly can start the strategy of establishing an attribution window and figuring out which touchpoints to think about. How you determine which Facebook attribution mannequin to use will rely upon what you’re promoting and what your targets are.