“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.”

An article on progress and advertising in the course of a disaster—the present one or some other—can appear tone deaf. However nothing will get higher if we stand nonetheless.

Work could be a welcome mental distraction. It could possibly additionally maintain your workers employed or assist you to retain your job—a modicum of safety in unsure occasions.

We don’t have to return far to search out one other interval of financial disarray. The monetary disaster of the late 2000s strengthened, countered, or up to date many classes gleaned from earlier turmoils.