Lead generation and demand generation are both vastly essential to B2B Marketing strategies. For instance, companies can’t generate leads effectively if they aren’t also generating demands – and generating demand loses a great value if businesses can’t covert that demand into leads. While lead generation and demand generation share the same end-objectives, it doesn’t mean that they are significantly the same.

The Difference Between Lead Generation and Demand Generation

Mixing up these two B2B marketing ideas can mean missing out on leads and wasting time and effort on poor demand generation strategies. Learning the difference between lead generation and demand generation can help startup companies and SMEs drive more leads that are more likely to be accepted by sales and convert to revenue.

What Is Lead Generation?

Lead generation is the process of converting potential consumers into qualified leads. It is also a way to funnel-in eventual purchasers of your products or services down the path of buying. Business-to-business lead generation services typically involve creating “gated” content and then asking for prospects information in order for them to receive that content. Although specific lead generation strategies vary from different companies, they typically include:

What Is Demand Generation?

Demand generation is the method of creating brand awareness and demand for a company’s product or service. It also aims to engage prospective clients and introduce them to the organization. Demand generation supports the whole marketing and sales cycle – from the initial prospect attention and lead generation to lead nurturing and sales transaction. Here are the top demand generation tools that many companies apply to their marketing strategies.

Now that you know the difference between lead generation and demand generation, it’s time to look for a reliable B2B lead generation services provider who can help you boost your lead generation strategies and even your demand generation tactics.

Markable Solutions offers end-to-end B2B lead generation services – ensuring a consistent flow of sales-ready leads for your salesforce using an integrated, effective marketing approach.

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