How to retain SEO clients during a global crisis

It’s a volatile time, to say the least. The coronavirus pandemic is impacting and changing user behavior, forcing a re-evaluation of our priorities, particularly when it comes to spending money.

This has contributed to many marketers and agencies experiencing a wide range of changes to which they need to adapt. Concurrently, the same effects are being felt by their clients, particularly in the travel; retail and eCommerce (FMCG) arenas. It begs the question, ‘what can marketers and agencies do to retain their customers? It all comes down to acceptance of the situation and foresight in order to adapt online marketing strategies to current user behaviour.