By now, most business leaders and marketers fully understand the importance of having a marketing-automation software. However, that doesn’t mean all of us are actually using one. Being an entrepreneur means you have your hand in basically everything happening within your company. This gives you little time to research enabling tools and products. But if you want your teams to save time, nurture leads effectively, track success from their efforts and consolidate materials and strategy into a comprehensive, linear space, it’s time to take the plunge.