Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!

This week for Ask An SEO, we have a question from Ismail in Istanbul. He asks:

“Where do you begin when you have a new client?”

Onboarding a new client is one of the most important items any consultant or agency can do to engender long-term, mutually beneficial relationships.

Onboarding is also one of the most overlooked aspects of SEO consulting.