There is a lot that goes into selling products online. From setting up a user-friendly website to improving your SEO rankings, there can be so many tasks on your plate that it can be easy for something like payment processing to slip to the back of your mind.

But while payment processing may not get as much press as other digital marketing topics, there is no denying just how important it is if you plan to build a successful brand from the ground up. By working with the right payment-processing tools, you can create a fluid checkout experience that also gives you much-needed peace of mind. Of course, not all payment and checkout systems are created equal. By accounting for a few important factors, you’ll be able to effectively process payments without stress.