Want more organic reach for your social media content? Have you considered working with select employees to expand your reach?

In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content.

Why Use Internal (In-House) Influencers?

Among your brand’s internal stakeholders, you’ll likely find a few people with large personal or professional networks. When they share your brand’s content on social media, or when you share content about them, you’ll notice an uptick in organic reach and engagement. These are your internal influencers.