Optimizing sites for online search engine, primarily Google, has actually constantly been a mix of science and art, what with all the Google algorithm updates and technological advances offered to web users worldwide. Gone are the days of merely packing keywords into material to rank on the SERPs. Today, online search engine desire you to EAT –– that is, reveal your competence, authority and credibility. This is why you require to establish your brand name voice and get in touch with your users on a individual and expert level.

Here are 8 patterns you can benefit from to beat the competitors in natural search and boost your online existence.