Social media marketing software company GroSocial will review the details surrounding its web host partnership program and how hosts can capitalize on the social media marketing craze.
GroSocial is a social media marketing software platform that helps small and medium-sized businesses find new customers through popular social networking sites like Facebook and Twitter. Over 30,000 businesses worldwide use GroSocial to generate leads, run promotions and contests, and share exclusive deals to their fans and followers.
Presenter: Zach Mangum
Bio: Zach Mangum leads the strategy of GroSocial and has provided social media marketing services, technology, and consulting to thousands of businesses worldwide with a particular emphasis and specialty in helping small businesses. He received a BS in Business Management from Brigham Young University in Provo, Utah.
Moderator: Liam Eagle, Editor in Chief, Web Host Industry Review
Webinar Date: October 17, 2012 at 2pm ET
There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.
BRANDfog survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.
In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. CEO activity on social networks also appears to influence employees’ faith in their company. The study findings indicate that 82% of employee respondents trust a company more when the CEO and leadership team communicate via social media.
This Post was originally published on candicerodriguez.com