Let’s talk #DigitalStrategy, specifically #ecommerce. Do you have a business that sells something, anything #online?
Is your #website, your #EcommercePlatform, your #DigitalMarketing and your #CustomerServicePlan all up and running profitably? Or are you working on the “oh crap, oh crap, I’m stuffed plan”.
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Our expert guest on all things ecommerce and online is co-founder With Small Business Claudia North. https://www.withsmallbusiness.com/
0.00 Intro
0.44 60% of Small Businesses don’t have a solid #DigitalPresence
1.12 Small Business focuses on bringing #cashflow & wear many hats
1.26 #Covid accelerated the ecommerce shift
2.20 Since she was a little Claudia has wanted to be a #BusinessWoman
2.29 Fascinated by #HumanPsychology & #ConsumerBehaviour
2.48 Marketing’s about the #data & numbers, it’s not about the pretty pictures
3.40 #AdvertisingAgencies were all care & no responsibility
3.58 Claudia started her own business, built her own #BusinessWebsite, #designed a product, #manufactured it in China & sold it
4.35 Know what it takes to #launch a product
4.46 Small business lack support & #expertise
5.08 Small Business should have access to expertise & #technology like the big fellas
5.16 Technology makes online a #LevelPlayingField
6.10 E-commerce means doing #TransactionsOnline
6.14 It takes a #framework to do #OnlineTransactions
6.38 There’s a lot of noise for Small Business owners with #Google, #Facebook & #Amazon etc
6.45. #SmallBusinesses jump from I should be doing #SEO, #EmailAutomation, making a scatter gun approach & have no long term #plan
6.57 In early days on social it was easy to make money on Facebook & now it’s really complex & difficult
7.14 If you’re just going to follow #tactics you’ll fail
7.18 You need to have a plan so you know what you’re prepared to #invest in your budget, time & resources
7.36 When you have a framework you get to choose the best tactics to get what you want
7.53 A plan is part of a framework
8.00 Without an e-commerce framework many Small Businesses are leaving money on the table
8.04 Most Small Businesses don’t have the foundations for e-commerce success & have an online sales #conversion rate of 1%
8.20 By making well planned tactic changes to the home page can double your conversion rate & your revenue without additional costs
8.49 Do you want short term #cashflow, #LongTermGrowth or a combination?
8.59 Look at the e-commerce foundations, the #GrowthLevers & mix them up
9.11 It’s not about throwing money at Facebook & hoping for the best
10.02 Clients who worked through the framework, had a rational approach, a plan & have been consistent have achieved a 25 x increase in average monthly #revenue
10.19 Good results are solid reasons for having a framework
10.28 Small Businesses need to have a plan, a #strategy to #OptimiseGrowth
11.25 You only have 8 secs at best online for someone to identify with your #brand
11.41 It’s vital have a cohesive #DigitalPresence to make it easy for the #customer
12.05 SME’s should care about data because it shows you whether your approach is right or wrong
12.12 90% of SME’s don’t have their data setup in a way to tell them what is & isn’t working
12.20 Most Small Businesses don’t know their #KeyPerformanceMetrics
12.25 A lot don’t know their #ConversionRates
12.27 Most don’t know because they’re frantic & stressed
12.38 Making e-commerce metrics simple to work with helps grow a business
12.47 All the #ToolKits Claudia offers online are free
13.06 SEO is the bane for so many Small Businesses
13.18 The #SEOToolKit goes through it step by step
13.38 It’s a way of educating yourself so you have some idea about e-commerce, SEO, #OrganicContentStrategy
13.58 It’s putting the control back in to the hands of the Small Business Owner
14.02 So you know if your SEO person is doing the best by your business or doing real harm
14.26 When it’s done wrong it wastes money, damages your brand, prevents growth & you may not even know that’s happening
14.44 People have taken advantage of Small Business Owners by saying that it’s overly complex, it isn’t
14.56 With the right information you can #audit the data yourself or go to a #developer or #social person & ask them the right questions to find out if they’re doing the job you’re paying them for
16.15 It’s having the right foundations & framework so you can get the right results
A huge Thank You to the SME Association of Australia for making SME TV & Podcasts Channel possible.
To reach us with any content ideas for your business community you can email us news@smea.org.au and we’re on all the social.
Thank You!
Links:
https://angelavithoulkas.com.au/
https://www.smea.org.au/