How to Create Your First TikTok Video : Social Media Examiner

#1: Get Acquainted With the TikTok Interface

TikTok has skilled huge development within the final 12 months with practically 1 billion month-to-month lively customers. This presents an amazing alternative for businesses to hop on the app and attain a brand-new viewers.

For many who are new to TikTok, let’s begin with a walkthrough of the interface. While you open the app, you’ll see two feeds side-by-side. The primary feed is named For You, which is just like the Wild West—you haven’t any thought what you’re going to see.

Most customers spend 75% of their time on the For You web page. An important comparability is that it’s someplace between the Instagram Discover web page and Fb’s information feed. You’ll see all kinds of content material right here, a few of which is tailor-made for you and a few of which is TikTok testing their algorithm. This feed will embrace in style content material, brand-new content material, and content material that will quickly go viral.

Simply do not forget that the extra time you spend on TikTok, the extra tailor-made your For You web page might be to you, your pursuits, and what you want to interact with.

Subsequent to the For You web page is your Following feed. Right here, you’ll see solely the content material of TikTok accounts you’ve chosen to comply with.

An effective way to get started with TikTok is to comply with accounts of manufacturers, companies, and influencers in the same area of interest however that aren’t essentially competitors.

To start out creating your first TikTok video proper now, preserve studying for an easy-to-follow walkthrough or watch this video:

#2: File Your First TikTok Video

See the plus button on the very backside of the display? Go forward and faucet that to get began creating your first TikTok video.

TikTok enables you to file 15- or 60-second movies. You make your choice on the backside of the recording display.

When you can shoot movies of up to 60 seconds, don’t begin there. Begin with 15 seconds and get the cling of making shorter movies earlier than you go on to shoot longer ones.

Choose Recording Options

On the recording display, you’ll see a ton of superior options that permit you to file and edit throughout the TikTok app. Let’s begin with the options you see alongside the appropriate facet of the display, ranging from the highest.

The primary possibility is the flip performance. As you will have guessed, it enables you to swap between the back and front cameras in your telephone.

Subsequent up is pace, which permits you to management the ultimate playback pace of your movies. When you file a video at 3X pace, it would truly file rather a lot slower however play again thrice quicker. When you file at 0.3X pace, it would file actually quick after which sluggish all the pieces down within the remaining playback pace. As you may think, you possibly can have a whole lot of enjoyable experimenting with completely different speeds.

The wonder filter is everybody’s greatest buddy. When you flip it on, it might take away nice strains out of your face. A phrase of warning, although: Within the incorrect lighting, this filter can create an unnatural look. For that reason, I go away the Magnificence filter off as a lot as doable.

The fourth possibility is filters. These are a lot enjoyable to mess around with. You’ll discover filters designed on your pores and skin, structure and landscapes, meals, and vibes. You’ll be able to even combine and match filters to produce a singular search for your video.

Whether or not you need to go along with a uniform search for your TikTok movies will rely in your model. Nonetheless, I’m of the mindset to create a singular search for every video, relying on what most accurately fits the content material and can seize the viewer’s consideration.

The timer has a number of completely different makes use of for recording a TikTok video. First and foremost, it permits you to file hands-free, which is superior. Resolve whether or not you want a 3-second or 10-second head begin to arrange your shot or transfer to a special place within the shot. While you hit Begin Countdown, the clock begins working so put down the telephone, place your self within the shot, and await the recording to begin.

You too can use the timer with results, as mentioned subsequent.

Incorporate Visible Results

Results are the place a whole lot of the TikTok magic occurs. They make it simple to be inventive and produce some actually cool content material.

While you faucet the Results icon to the left of the crimson file button, a tray opens with a wide range of results to select from. Let’s take a fast peek at a few of your choices.

One of the in style results is Inexperienced Display. This impact enables you to add completely different backgrounds to your video. You can also make it seem like you’re in a metropolis in Europe or change it up with your self because the background. How cool is that?

The Shake impact is an effective way to emphasize the stress or nervousness of a second.

And naturally, the place would we be with out the clones? Simply think about the enjoyable you might have with 5 clones of your self standing behind you, backing you up with each single transfer.

Professional Tip: Needless to say you don’t have to apply the impact to your complete video. You should use a number of results in the identical video. The multi-functional 3-second timer enables you to management this.

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Begin by deciding on your first impact. Then faucet the Timer icon and drag the skinny crimson line to point out how lengthy you need to use the impact within the video. While you’re completed, faucet Begin Countdown after which file the primary a part of your video.

When you’ve recorded the primary phase, swap results and repeat the method to file the following half.

Select a Sound (Music and Audio Clips)

On the very high of the display, you’ll see the Sounds possibility. Click on this icon to add music or an audio clip to your video.

Within the Sounds library, you possibly can seek for sounds, look by way of playlists, and select from TikTok-recommended music.

Another choice is to file your individual sound whenever you file your video. To do that, faucet and maintain down the massive crimson button when you file. When you publish your video, your audio will then develop into a broadcast sound throughout the app for others to use.

Use Textual content to Add to Your Narrative

While you evaluate your TikTok video in playback mode, you possibly can add textual content and stickers. You too can add some results however not as many as in pre-production.

A textual content overlay can add to the narrative of your TikTok movies. However do not forget that most individuals are watching 61 minutes per day with the sound on. The textual content ought to merely add slightly additional taste.

So as to add textual content to your video, faucet the Textual content icon on the backside of the display and kind your textual content on the display. When you then click on off of the textual content you’ve added, you possibly can pinch to resize it or drag it to a special a part of the display.

To alter the typeface, faucet to choose the textual content and select Edit from the pop-up menu.

Now you can select from a number of completely different typefaces or choose one of many bubbles to change the colour of the textual content.

Tapping the A icon enables you to daring the textual content, which is able to assist it present up higher on a busy background.

#3: Create and Caption Your TikTok Video Put up

While you’re completely satisfied along with your TikTok video, hit the Subsequent button to transfer to the display the place you create your submit. That is the place you add your caption and hashtags and select a canopy picture.

Add a Caption

There’s a 150-character restrict on your TikTok caption, which incorporates any hashtags you add. The aim is to preserve your caption very tight. Add key phrases that inform TikTok precisely whom to put your video in entrance of.

Be aware: Ensure you proofread your textual content. When you publish your TikTok video, you possibly can’t return and edit the caption.

Select Hashtags

Subsequent, add hashtags which can be largely niched down to enhance discoverability. TikTok auto-populates a bunch of hashtag options, which makes it simpler to discover area of interest hashtags. Add just a few key phrases and see what TikTok auto-populates.

While you’re first beginning out and constructing your account, I like to recommend attempting to keep within the five- to six-figure search counts for hashtags. Don’t go into the tens of millions till you have got movies which can be persistently performing.

A hashtag with 11,000 views, as an illustration, could be good for anybody constructing a TikTok account from the bottom up.

Make certain to use as lots of the 150 characters in your caption as you possibly can.

Choose a Cowl

Subsequent, choose your cowl picture. Select a canopy with motion to pique viewers’ curiosity. When folks see the thumbnail, you need them to suppose, “What’s that? What’s going on there?”

#4: Put up Your Video to TikTok and Different Platforms

TikTok makes it simple to cross-post your TikTok movies to your different social media platforms for immediate natural enhance and cross-pollination between platforms.

When you scroll down to the underside of the Put up display, you’ll see the choice to share your posted video to your Instagram. You’ll be able to redirect to Instagram to submit this video. You too can share it through textual content message.

While you’re completed filling within the particulars on your submit, you possibly can both publish it now or reserve it as a draft.

When you begin posting to your account, ensure to evaluate your TikTok analytics to discover out what’s working and what’s not.

Professional Tip: It’s simple to share your printed movies on much more platforms with a direct hyperlink. Merely click on in your video within the TikTok app and faucet the three dots alongside the right-hand facet of the display. Within the pop-up menu, copy the hyperlink to share it anyplace you need. You too can share the video through Instagram Tales, Messenger, Fb, Twitter, e-mail, QR code, and so forth.

So now you understand how to use the in-app recording and enhancing options to create, edit, and publish your first TikTok video. To take your movies to the following stage, experiment with layered results and use textual content overlays to add to the narrative. When you’re questioning how different manufacturers are utilizing TikTok, this article gives examples to encourage you to use TikTok in your individual advertising and marketing.

What do you suppose? What sort of content material will you create for your enterprise’s TikTok account? Will you share the content material in your different social media platforms? Share your ideas within the feedback beneath.