Google Automatically Adds Scroll To Text Fragment to Featured Snippets in SERPs

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Appears to be like like Google routinely provides Scroll To Text Fragment to Featured Snippets in SERPs, this mainly signifies that in case you are on Chrome and click on on the Featured Snippet they will routinely scroll and take you to the part of the web page the place the snippet was lifted from. In case you are not conversant in this new function in Chrome try this helpful software we construct at Supple that has extra data on Scroll To Text Fragment and the way it works.

Pattern Question: Attempt trying to find Pattern Question on Chrome Desktop. I used to be ready to set off them from Australia.

It was not simply me and Glenn, Mordy Oberstein was seeing this at his finish as effectively and never only for AMP pages, all of the Featured Snippet I used to be seeing had this bit #:~:textual content= added to the tip of the URL to set off the Scroll To Text Fragment function.

One other attention-grabbing factor is that it solely occurs in Chrome, Edge and Firefox didn’t present them and in some instances, the Featured Snippet didn’t seem as effectively, kinda makes the SERPs on different browsers really feel fairly inferior IMHO.

Even when the Featured Snippets are proven in these different browsers they don’t get the Scroll To Text Fragment remedy.

Clearly these different browsers don’t help Scroll To Text Fragment so it’s pointless to present them proper, effectively in the case of Firefox yeah however Edge runs on Chromium and Scroll To Text Fragment really works on it. Go forward strive clicking on this hyperlink on Edge.

From what I can see all Featured Snippets are getting the Scroll To Text Fragment remedy on Chrome desktop, would love to see examples when it’s not. Additionally it’s value noting that even when the server redirects the Scroll to Text Fragment URLs to the canonical model the function nonetheless works on Chrome.

eg; Whenever you click on on a Featured Snippet going to Google’s growth documentation portal they redirect the web page to the canonical model however you’ll nonetheless bounce (on Chrome) to the part of the web page with the yellow highlighted background.